Carsten-Grandy Richardson was inspired by his father Byron Grandy-Richardson to start Grandyworldwide. He uses his fathers name mixed with his own to creatively inspire others and continue his fathers legacy.

Along with his father, other inspirations such as his family and other business intels who know their own way around entrepreneurialism gave him the necessary information, tools, and tactics to become a successful entrepreneur.

Nonetheless, attending the biggest HBCU in the country, North Carolina Agricultural and Technical State University, Grandy’s opportunities continue to grow as a young black entrepreneur on a comfortable and conscious level.

Having to start this brand out with people who culturally connect with you is one of the best ways for customers to consume your products. With so many people to connect and embrace the style of streetwear in its peak era is an advantage.

Grandyworldwide takes pride in its key values that the brand aligns with;

Authenticity- The world lacks it so live your life and don’t try to be like any else

Integrity- You must have it because your own reputation is all you have in this world

Passion- Learn to turn pain into passion, put that passion into something useful and transformative

Purpose- We all have one, find yours and act upon it

Love- The strongest force in the world, learn how to love and to live a life filled with it

Inspire- Be that inspiration for someone, even if its just putting a smile on someones face and be positive example and source of hope

“My advice for other black entrepreneurs is to add an aspect of creativity to your brand that others may not have. Always appeal to your audience and make them feel like they have a little say in your collections and do not hop into any industry you intend to be in without doing the proper research and resources of value.” -Grandy Richardson

Becoming the face of Grandyworldwide has and continues to change Richardson’s life daily. Richardson started off his passions as an artist and designer in high school. He started his techniques selling candy bars to his peers, but with more knowledge he began to run and invest in his own business.

He has since then paved his own path into entrepeurneship by using his creativity and social skills to expand the company on a worldwide level.